Marketing jobs offer a few significant advantages relative to other careers, though a few drawbacks are common as well. The skills gap in the marketing industry is massive. You could be optimising a website in the ... 2. Content marketing relies on traffic and anyone with the technical expertise to analyze these patterns is going to be a valuable asset, especially as these types of jobs become more complex with the advent of AI. It's the best profession I could have chosen. Marketing work also involves working in teams to develop and nurture creative ideas for a campaign, so it helps if you’re a people person. Working in a marketing position involves showcasing a company in a positive light, often by showing customers or clients why they should trust a company and purchase its goods or services. It also means that you could go freelance and be a digital nomad, working from wherever you’re happiest. These are exciting times, with almost limitless possibilities. 2. Every year, there are new technologies, new social trends and new markets to design marketing and advertising strategies around. The client side involves working in the marketing department of a business, non-profit organisation or public sector department. It gives one the authorization to inspire, be innovative, confident, convincingly manipulative,cautious yet adventurous, flexible yet strategic.. By applying your marketing nous in whatever field or industry interests you, you can be a key player in driving the success of any business. If you love collaborating with others, a marketing career could be just what you’re after. It's the marketing professional's job to create, manage, and enhance brands. Why I choose marketing as a career Research Paper I decided to choose marketing as my career after weighing some personal interests, capabilities, personality, motivation, creativity and … This is something which makes the difference in the business world, possibility to adapt and perform with innovation. 3. As digitization continues across industries, companies across the world from start-ups to established corporates are seeking digital professionals with relevant experience. Working in Marketing Marketing is one of the most popular career destinations for newly qualified graduates. Marketing messages need to be constantly refreshed, renewed and transformed in order to cut through the noise of competing messages. If you love collaborating with others, a marketing career could be just what you’re after. With a whopping 88 per cent of Australian household Internet users conducting some form of e-commerce in 2011, digital marketing is, without a doubt, the new marketing frontier. If you’ve got the talent and drive, there are plenty of opportunities for both frontline and behind-the-scenes roles. Given that reality, we’re all unofficially marketers. This role requires an additional character trait of leadership, as marketing managers have to orchestrate the execution of the marketing strategy and establish processes, while nurturing entry-level employee growth. And I’m not just talking about the nightlife. Product marketing is all about setting the tone for how, where, when, and why a company’s products and services are promoted. Well, why not? Many of the consultants at my email marketing agency do this, because they have specific skills and have created high demand for their time. There’s a huge global demand for marketers. He encourages graduates to pursue an exciting and successful career in marketing. But that’s not the only reason that having a few marketing skills in your professional toolkit isn’t a bad thing. As an indication that these skills are needed but not readily found in job candidates, digital marketing jobs take 16 percent longer to fill. Read also: Why Choose Marketing as a Career? Marketing is truly an exciting and interesting field to be in. 12,005 views; Marketing delivers exceptional results for business – and also for those who work in it. Marketers are the people who make us Just do it, entice us to get the London look and Turn it to 30°. This also means that there are a wealth of opportunities within the field that are constantly arising for people from diverse skill backgrounds, from technology to art. Marketing Trainees will learn about advertising, PR, consumer bonding, direct marketing, and project management within their first two years. Marketing careers are in abundance with online and global career opportunities on the rise. After Studying Marketing: List of Careers in Marketing Marketing careers attract creative and driven individuals. Because the industry is growing so fast, it means we all need to continue learning. If you possess these qualities, then you may be a good candidate for a career in marketing. Though most marketing jobs are specialized, marketing typically draws on your ability to match perception of the market with achievable plans of action. So, if you’re a social butterfly, marketing could very well be a great career choice. If you share your goals (getting a new job and start a career in marketing), I guarantee you that some, if not most of them, would like to know more. Employers will want to know how you got started with a career in marketing, and why it interests you. (function(){ If you think this may be a career opportunity for you, speak to a career counselor about your many options. It’s an exciting and transformative time in the marketing world, and you could be right in the thick of it. Mobile marketing offers the highest salary at $88,681, followed by multi-channel marketing at $82,782. But it’s not just social media. A career in marketing can mean many things.Some who work in the field of marketing are focused on advertising and for others it is more closely related to sales jobs. That’s why the marketing profession will bring many positive things to your life. An account manager needs to be able to get along with clients; a market researcher needs to anticipate what target audiences might want; a public relations pro needs to know how audiences will respond to news. Marketing work also involves working in teams to develop and nurture creative ideas for a campaign, so it helps if you’re a people person. Marketing is a growing industry. The next rung up might be to become a marketing coordinator, and if yours is a company that sells a product, you’ve also got product designers and managers. As a professional discipline, marketing is a vital function of any business’ operation. Few jobs hinge on creativity and innovation the way marketing does. var Tawk_API=Tawk_API||{}, Tawk_LoadStart=new Date(); Benefit from More Career Choice. Here are the top reasons why you should choose a career in Digital Marketing: Diverse Job Opportunities Digital Marketing offers lucrative high-salary packages whether you are working as a Digital Marketing Executive, Social Media Manager or Content Marketing Manager. You could be optimising a website in the morning, sending email campaigns before lunch, then working on content and meeting new technology companies later in the afternoon. Additionally, marketing is one of the most vital functions of a business. Marketing is a constantly evolving industry. They’ll tell you. Marketers get to use some really interesting tools and technologies and the options are vast. And when it all clicks – when a campaign gets a massive response and transforms a business’s fortunes – just ask any account or product manager how that feels. s1.charset='UTF-8'; 1. When you start out in client services, you might be a marketing assistant helping out with different entry level tasks. If you love to learn, you’ll enjoy marketing. Why did you choose a career in marketing? It is perfect for people who are efficient, decisive and strategic. © Career FAQs 2020 | Privacy Policy | Terms of Use. In 2010, when I graduated, most of the roles that companies were hiring for, were online marketing … These days people spend an inordinate amount of time online – working, playing, connecting … and shopping! Digital marketing is a career that has plenty of room for techs, creatives, and business people. You need to have excellent communication skills, which you can learn by taking marketing courses, and you need to be able to relate to almost everyone around you. It also utilizes various data to make smart and insightful business decisions. Why choose a career in digital marketing? Here are six reasons why marketing could be your dream career. Top Tip: Before you embark on your digital marketing career, find out what the most in-demand digital marketing skills are. If job security is on your mind, marketing could be a good option, because there just aren’t enough marketers to go around. s0.parentNode.insertBefore(s1,s0); No two days are ever the same. Above that you’ve generally got the department head honchos: marketing managers and directors. So not only could you be involved with new and exciting marketing techniques, you could also use what you learn to move up within the industry. It certainly makes for a more eclectic approach than the old days of billboards, radio and TV ads! 5 Reasons to Study Marketing for Any Career Path “If you’re going to go into investment banking or you’re going to be a financial analyst or even if you’re going to be in hedge funds, you have to understand how business works.” Wharton began teaching and researching marketing … There are two main areas for marketers: the client side and the agency side. If you’ve got a way with words, images, people and strategy, and are plugged into what’s ‘now’, you could have what it takes to enjoy a successful and stimulating career in marketing. Marketing requires constant communication with people and, as a marketer, you need to find ways to engage your audience. There are also media buyers and account management roles for those with strong management, negotiation and financial skills. Many industry reports from all over the world show that there just aren’t enough marketers to help, which probably goes someway to explaining why so many marketing campaigns are not so good. Make a Career Plan: Although your career path will likely have many twists and turns, creating a career plan can help you navigate the road ahead. For example: I graduated University in 2010 and didn’t take any classes in online marketing and didn’t learn about any of the online marketing specialities – inbound marketing, social media, e-mail marketing, etc. A marketing job may require you to be heavily involved in creative design or instead, place you in the role of analytics and research.Why marketing? Product marketers are typically assigned to one product or product line and act as chief advocate and strategist for that product. Marketing offers various career opportunities, so it's easy to choose one that reflects your interest, values, and personal style. For this, you need to really know people and understand what makes them tick. The applicants are selected according to the applicatio… The challenges, and the rewards, have never been greater. Mobile computing and apps, online advertising, search engine optimisation, RSS feeds, online press releases, blogs, email marketing, viral marketing, affiliate marketing, branding – all these form part of the marketing landscape in 2012. There are good opportunities for progression Find out why marketing could be your dream career! Experience While education is certainly an important factor in a marketing manager's qualifications, experience often outweighs a degree during the hiring process. Once you’re a few years into your marketing career, you can do the same. 5 Reasons Why Marketing Could Be Your Dream Career. Frankly, marketing is a lot about people and trust (as probably with most professions). If you like variety in your work, then marketing is a great career option.